The Phoenix Model Market Station, a collaboration of the Pearl Group’s members, several local stations in Phoenix, and broadcast networks, is making great progress in the development and testing of ATSC 3.0 with the help and participation of many in the industry.
The focus of the Model Station is on testing new business models and developing end-to-end systems as well as workflows required for broadcasters to take full advantage of the new ATSC 3.0’s added capabilities. The Model Station also provides an “open test bed” where ecosystem providers can work together in a practical setting to ensure their systems interoperate, which is a key aspect of preparing for commercialization of ATSC 3.0 in the USA.
From TvTechnology.com
