TitanTV Inc., announces the release of MediaStar 4, the next generation of MediaStar, the company’s TV schedule management tool that over one thousand stations rely on every day.
MediaStar 4 provides the flexibility and control needed to streamline the day-to-day maintenance of schedules and report generation for stations and station groups.Since its introduction in 2004, MediaStar has become the essential program schedule management tool to ensure clients’ schedules are accurate, consistent, and timely. Its feature set has continuously evolved in response to an exponential increase in the scheduling workload of programming staffs. This growth is driven by the proliferation of linear schedules via diginets, streaming, and the new challenges arising from the ongoing adoption of NextGen TV.
With MediaStar 3’s underlying code having reached the end of its service life, the staff of TitanTV, Inc. is formally announcing the release of MediaStar 4 at NAB 2022. Built on an all-new foundation, MediaStar 4 has the capability to support new features requested by clients.
“Over the years, our MediaStar clients have become accustomed to bringing us their ever-growing programming issues to discover how we can help solve them with MediaStar,” stated Heidi Steffen, Chief Revenue Office, TitanTV, Inc. “We are proud of the number of times we have been able to modify MediaStar by adding a new feature or expanding the capabilities of an existing function to create innovative and effective solutions to those programming needs.”
“Over the years, our MediaStar clients have become accustomed to bringing us their ever-growing programming issues to discover how we can help solve them with MediaStar,” stated Heidi Steffen, Chief Revenue Office, TitanTV, Inc. “We are proud of the number of times we have been able to modify MediaStar by adding a new feature or expanding the capabilities of an existing function to create innovative and effective solutions to those programming needs.”
In addition to saving time and effort eliminating duplicated steps for each data provider, Direct Data Reporting eliminates the keying errors that can occur in the collection of the data and the conversion of it into the appropriate format for your chosen service.
Kevin Rose, EVP of TV Media, expressed, “This easy process allows for more accurate schedules and a faster turnaround for scheduling changes which ensures viewers have reliable guide data.”
