Philips-brand ATSC 3.0 TVs available in 2019 in the U.S. market will incorporate Technicolor HDR technology, which is one of several HDR standards that TV stations could adopt when implementing the ATSC 3.0 broadcast standard to transmit over-the-air TV programs.
The announcement was made on the eve of CES 2018 by Funai Electric, the exclusive North American licensee for Philips consumer televisions and home video products.
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From Twice.com
