Sinclair Broadcast Group yesterday launched a free, ad-supported streaming service comprising a mix of national networks and local channels with news and other programming produced by Sinclair’s stations.
It is one of the most ambitious OTT undertaking by a broadcaster yet and underscores the growing interest in the digital medium among others seeking new viewers and revenue opportunities.
Such broadcasters have options in setting up their channels or channels. They can go to turnkey providers like ATV, Ooyala, Syncbak, TownNews, ATV Broadcast and Verizon Digital Media Services or piece together their own OTT infrastructure from the likes of Akamai.
