The short-term and long-term outlooks for television are strong, both in terms of this year’s ad revenue and, over the long haul, in terms of delivering original and acquired TV content over the air to traditional TV sets and mobile devices, according to station executives on a NATPE Executive Outlook panel moderated by TVNewsCheck Editor Harry Jessell.
The ad outlook for 2013, coming off of last year’s robust political- and auto-fueled year is good. [Read More…]
