Sinclair Broadcast Group is putting its efforts on ATSC 3.0 front and center at this year’s NAB Show, announcing that it will host a special press event on Monday, April 8, that will outline its plans for the Next Gen TV standard in the near future.
Sinclair has been one of the more active organizations when it comes to ATSC 3.0. The broadcaster, along with its innovation division ONE Media, were part of the construction of the first single frequency network using ATSC 3.0 technology in Dallas. It is also working with international companies SK Telecom and Saankhya Labs to develop next-gen technology; with Saankhya they have developed digital television demodulator chips.
