It may be a little early for SiriusXM and radio broadcasters to get worried, but they might want to take a close look at what Sinclair Broadcast Group will be doing two weeks from now in Seattle.
That’s the targeted launch date for the ATSC 3.0 over-the-air delivery of four Sinclair radio stations in the market as part of its STIRR XT digital audio service. OTA simulcasts of KVI, KOMO, KOMO-FM and KPLZ-FM will complement 15 digital audio channels already being delivered over the top as part of STIRR XT.
Read more at TV Technology.
