Sinclair Broadcast Group (Nasdaq: SBGI) congratulates Fred Baumgartner, Director of Next Gen TV Implementation for ONE Media 3.0, its wholly-owned subsidiary, for winning Broadcasting & Cable’s 2020 Technology LeadershipAward. Presented since 1999, it is given to people who’ve made significant contributions to the television industry by helping develop and deploy technologies that have improved the TV experience for the public and strengthened the future of the industry.
Baumgartner is one of the broadcast industry’s leading voices and advocates for technological expansion and a critical leader in thinking through use cases for the Next Gen TV standard, particularly in Advanced Emergency Alerting and Information deployment. At the forefront of
the implementation of the transformative ATSC 3.0 broadcast transmission platform, Fred is a driving champion behind the industry’s commitment to provide unlimited access to broadcast content through all devices, including mobile. For decades, he has also been a tireless advocate for
education especially within the Society of Broadcast Engineers.
“The hard, detailed work to plan and deploy the new standard is where the rubber meets the road,” said Mark Aitken, President of ONE Media 3.0. “Fred’s deep understanding of critical infrastructure needs and pitfalls make him an invaluable contributor in moving Sinclair Broadcast
Group and the entire industry toward realization of these remarkable new capabilities.”
Award winners are selected by Broadcasting & Cable’s editors, evaluating their professional achievements, technical and business innovations, and continuing influence within the industry.
Upon receiving this award Baumgartner commented, “I’ve been quite lucky in my career to have had experience with just about every element that is baked into Next Gen Broadcasting. It’s great to be part of an organization pushing the envelope and dedicated to improving broadcasting with
so much exceptional upside.”
Fred joins past winners that include Sinclair’s Del Parks, Harvey Arnold, Mark Aitken, Rob Weisbord and Scott Livingston. The award will be presented at the annual Technology Leadership Summit in Atlanta on March 5th.
