It’s no secret that the spread of mobile devices and faster mobile data networks has transformed global media consumption in recent years. The average person will spend a whopping 479 minutes, or nearly eight hours a day consuming media this year, 12% more than in 2011, according to Zenith’s just-out Media Consumption Forecast.
By 2020, people will spend an even more — 492 minutes a day — plugged in, per the report, easily crashing through the eight-hour time-spent-with-media barrier.
One-quarter of this time (24%) will be spent using mobile devices, projected to reach 28% by 2020
From MediaPost.com
