The 2025 National Religious Broadcasters (NRB) Convention proved to be a landmark event for the faith-based media industry, bringing together broadcasters, content creators, and technology innovators in a dynamic week of networking, education, and vision casting. For the Advanced Television Broadcasting Alliance (ATBA), this year’s convention was particularly impactful as we engaged with industry leaders on the evolving role of Low Power Television (LPTV) and the business opportunities created by ATSC 3.0.
LPTV’s Growing Role in Faith-Based Broadcasting
Throughout the convention, one of the most discussed topics was the increasing importance of LPTV in providing diverse and localized content to communities across the nation. ATBA Executive Director Lee Miller was at the forefront of these discussions, emphasizing how LPTV stations are uniquely positioned to serve faith-based audiences, offering both traditional broadcast and digital-first content strategies.
ATSC 3.0: A Game Changer for LPTV
One of the highlights of NRB 2025 was the growing excitement around ATSC 3.0, the next-generation television standard that is transforming the broadcast landscape. ATBA hosted a special session on the business case for ATSC 3.0, showcasing how LPTV station owners can leverage the technology to enhance their service offerings, including improved picture quality, interactive features, and datacasting opportunities. With many faith-based broadcasters looking to expand their reach, ATSC 3.0 presents a significant opportunity for growth.
Key Takeaways from ATBA’s Panel Discussions
ATBA played a major role in several panel discussions, bringing together industry experts to share insights on regulatory challenges, monetization strategies, and the future of Christian broadcasting. Some key takeaways included:
Regulatory Updates – Navigating the latest FCC rules and advocating for LPTV’s future.
Monetization Strategies – Exploring innovative revenue models for LPTV, including hybrid advertising and subscription-based content.
The Role of Streaming & OTT – How LPTV stations can expand their impact by integrating streaming and Over-the-Top (OTT) platforms into their distribution models.
Building Stronger Networks
NRB 2025 provided a unique opportunity for ATBA members to connect with key partners, technology providers, and fellow broadcasters. Our exhibit floor was a hub of activity, with station owners, engineers, and content creators discussing their goals and challenges. We were encouraged by the strong interest in collaboration and the shared commitment to strengthening Christian television.
Looking Ahead
As we move forward from NRB 2025, ATBA remains committed to equipping LPTV broadcasters with the tools and knowledge they need to thrive. With advancements in technology and increasing opportunities for local content delivery, the future of LPTV is brighter than ever. We encourage all members to stay engaged, participate in upcoming webinars, and take full advantage of ATBA’s resources.
We thank all our members and partners who joined us at NRB 2025 and look forward to continuing the conversation throughout the year. If you missed any of our sessions or would like more information on ATSC 3.0 and LPTV strategies, visit our website or reach out to our team.
Together, we are shaping the future of broadcasting!
