NextGen TV is coming to Detroit in more ways than one. Five stations are set to collaborate on the transmission of the ATSC 3.0 next-generation standard. In addition, the Motown 3.0 Open Test Track is set to get underway for testing NextGen TV automotive applications.
E.W. Scripps stations WXYZ-TV (ABC) and WMYD-TV, Graham Media Group’s WDIV-TV (NBC), CBS owned-and-operated WWJ-TV and Fox Television owned-and-operated WJBK-TV are working together to provide the NextGen TV service to their Detroit viewers, while also ensuring that current over-the-air broadcasts remain available. WMYD-TV is serving as the NextGen TV host station.
All of the broadcasters involved in bringing NextGen TV to the Motor City are also carving out some of their over-the-air IP broadcast capacity to create the Motown 3.0 Open Test Track.
“The goal of the Motown 3.0 Test Track is to provide another research and development environment for the automotive industry to road test proof-of-concepts and connected car solutions using Internet Protocol (IP) capabilities of the new broadcast TV standard,” said Brian Lawlor, president, Local Media, Scripps.
Read more at TV Technology.
