15 Minutes with ATSC President Madeleine Noland
Most Americans don’t know it yet but NextGen TV is already on the air in many markets across the country with dozens more gearing up to launch the service in the coming year. NextGen TV, also known by the technical name ATSC 3.0, greatly expands on the capabilities of the ATSC 1.0 standard that put HDTV on the air 20 years ago. In addition to enabling broadcasters to deliver free, over-the-air access to 4K Ultra HD programming with high-dynamic range (HDR), enhanced color, and immersive surround sound, NextGen TV also allows them to stream local content such as news, weather, and sports updates as well as offer features that enable viewers to personalize and customize that content. A lot has happened since we spoke with Mark Richer, president of the Advanced Television Systems Committee (ATSC), back in 2017, so we sat down with his successor Madeleine Noland to get an update on how things are progressing with the new TV broadcasting system and what we can expect in the near future.
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