New NEXTGEN TV advertising, with a debut introduction in late 2020 on local television stations, is resonating strongly with consumers.
The marketing campaign began in November 2020 and ran through the holiday season in five U.S. TV Designated Market Areas, with local TV stations airing spots declaring that “the future of television has arrived.” The campaign used high tech ads created by Hothouse in Atlanta, which not only grabbed viewer attention but sent many to explore more information on WatchNextGenTV.com.
Recent research conducted by Magid in conjunction with the Pearl TV business group tested the new marketing campaign on the service delivering live, over-the-air TV.
The research found:
- 1 in 4 of respondents were aware of a new service called NEXTGEN TV;
- 73% of respondents reacted positively to the TV spots with virtually no negative reaction;
- 60% of the consumers who viewed the ads responded that they are likely to purchase a TV that has NEXTGEN TV technology within the next year.
Read More at PearlTV.
