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Local broadcasting can take a financial punch — but stations are hurting in this pandemic

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Courtesy of Poynter.

Political campaigns are on hiatus. Local car dealerships have little chance to lure anxiety-laden prospects into the showroom. So the TV news business — like other media — is getting smacked with advertising cancellations, after having planned for 2020 to be a revenue bonanza.

Trade publication Broadcasting & Cable reported Wednesday that ad sales are down 27%, according to a survey of executives.

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