While next-generation technology may not always lead to the next generation of a business, industry or culture, it’s clear that local broadcast television stands on the precipice of a new generation.
Like other next-gen advances such as color television and HD, the new ATSC 3.0 broadcast standard represents a quantum leap in TV technology.
But that isn’t the entire story. Technological and cultural advances on other fronts fundamentally important to TV’s key constituents, advertisers, MVPDs and its viewers are all converging to create what is likely to become a make-or-break period in the medium’s history.
From TvNewsCheck.com
