Imagine the unthinkable: a natural disaster strikes, vehicles collide on a snowy highway, a 5-alarm fire blazes through the night. In these moments, we rely on our first responders to arrive on the scene and render lifesaving care swiftly and efficiently. Every second counts, and open communication is essential to mission success. This is why the Science and Technology Directorate (S&T) is collaborating on a new effort to arm agencies with a digital alerting system that taps into NEXTGEN public TV broadcasting technologies to deliver emergency dispatches faster.