Running a successful LPTV station demands more than managing transmitters—it requires vision, resilience, and leadership. ATBA Executive Director Lee Allen Miller shares timeless principles of entrepreneurial leadership adapted from his book, Entrepreneurship God’s Way, in a secular context:
Lead with Purpose: Know your “why” and align your station’s mission with real community value.
Stay Adaptable: In a rapidly changing tech environment, adaptability is a superpower.
Build Strong Teams: Success grows through collaboration—hire people who share your values.
Think Long-Term: Build systems, relationships, and strategies that are sustainable.
Maintain Integrity: In both business and broadcasting, trust is your strongest currency.
These principles are relevant whether you’re launching your first LPTV venture or navigating the next phase of digital expansion. ATBA will continue offering leadership insights in future issues and events.
