Lee Miller
New NEXTGEN TV Marketing Campaign Hits a Home Run With Consumers
New NEXTGEN TV advertising, with a debut introduction in late 2020 on local television stations, is resonating strongly with consumers.
The marketing campaign began in...
Dielectric Antenna & RF Technology Lights Up Florida and Puerto Rico...
Dielectric’s low-power TV and FM business continues to grow as the company develops and expands its antenna and RF product portfolio of lower-power broadcast...
FAST Studios banks on the rise of free streaming
The market for free, ad-supported streaming TV (FAST) services has been booming amid the ongoing decline of traditional pay-TV, paired with a rebundling of...
CEO Chris Ripley Likes Sinclair’s Gamble on Local Content
Sinclair Broadcast Group has always done things its own way.
It was among the first to scale up and to use hundreds of TV stations...
Shure Asks FCC to Dedicate UHF Channel for Wireless Mics
Shure Inc. has filed a petition with the Federal Communications Commission asking the agency to reverse its decision and guarantee at least one 6...
FCC, Follow Your Own Economists’ Advice
Irving Kristol once defined a neo-conservative as “a liberal mugged by reality.” A recently published paper by two FCC economists may soon create a...
Public TV’s early adopters prepare to put ATSC 3.0 plans into...
For several years now, broadcasters have been awaiting the real-world arrival of Next Gen TV, the new ATSC 3.0 digital TV transmission standard. Its...
Research Shows Mounting Enthusiasm Among NAB Show Attendees to Return in...
The National Association of Broadcasters (NAB) revealed research that demonstrates growing confidence and positivity among NAB Show participants about a return to in-person events....
ATSC DATACASTING PAVES WAY FOR FLEXIBILITY OF ATSC 3.0 IN DISTANCE...
Four experts working on different facets of distance education told hundreds of viewers watching an ATSC-sponsored session during early January’s CES that ATSC 3.0...
Expansion of Broadband Deemed Emergency Item by Texas Governor: ATBA Members...
The Advanced Television Broadcasting Alliance (ATBA) is looking forward to being a part of the solution through its membership of broadcast television stations to...
