WASHINGTON—March 5 marks the official launch of the new ATSC 3.0 next-gen broadcast transmission standard, at least in terms of the FCC’s authorization of the new voluntary rollout.

WRAL-TV Raleigh, N.C., a pioneering station in the delivery of next-generation TV, has already kicked the tires on ATSC 3.0 with the a test last month providing the first Winter Olympics broadcast in 4K HD.

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From TvTechnology.com

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