The Future of Television Initiative (FOTVI) has released a comprehensive report outlining the path forward for the transition to ATSC 3.0, with important recommendations for broadcasters, including those in the LPTV sector. This initiative, spearheaded by FCC Chairwoman Jessica Rosenworcel and moderated by NAB, was designed to address key challenges and opportunities as the broadcasting industry moves to the NEXTGEN TV standard.
Robert Folliard, ATBA’s Board Chair, and Lee Miller, ATBA’s Executive Director, have both been central figures in the FOTVI process. Their participation underscores ATBA’s commitment to ensuring that LPTV stations remain an essential part of the broadcasting ecosystem during and after the transition to ATSC 3.0.
The FOTVI report brings together a range of perspectives from industry leaders, government officials, and public interest groups. This collaborative effort has resulted in a set of recommendations that will help guide the ATSC 3.0 transition while minimizing impacts on viewers, especially those relying on LPTV stations for free, over-the-air television.
Key Recommendations from the Report
- Backwards Compatibility & Consumer Impact
One of the central concerns raised during the working groups was the issue of backwards compatibility between ATSC 1.0 and ATSC 3.0. While the transition to NEXTGEN TV offers significant advancements, it also requires consumers to update their equipment to continue receiving broadcasts. The report emphasizes the need for affordable converter devices and consumer education to ensure a smooth transition without leaving viewers behind. Broadcasters, including LPTV stations, must continue to offer accessible content, especially for vulnerable populations that rely on traditional broadcasting. - Post-Transition Regulations
A crucial aspect discussed in the report was the need for post-transition regulations that will support ATSC 3.0 services once the transition is complete. This includes ensuring that MVPDs (multichannel video programming distributors) properly manage the technical challenges of carrying ATSC 3.0 signals and making sure that the public interest obligations of broadcasters remain intact. The transition to ATSC 3.0 must not only improve the broadcasting experience but also enhance accessibility and maintain high levels of consumer trust in the system. - Consumer Education and the Role of LPTV
The FOTVI report underscores the importance of consumer education in driving the adoption of ATSC 3.0. As LPTV stations transition to NEXTGEN TV, they must play an active role in informing their viewers about the benefits of the new standard, including enhanced audio-visual experiences, interactive features, and better mobile reception. The report stresses that LPTV stations should not only adopt the technology but also become leaders in consumer outreach to make sure viewers are ready for the transition.
“ATSC 3.0 is more than just a technological upgrade — it’s the future of broadcasting, one that will empower LPTV stations to connect with their communities in more meaningful and dynamic ways,” said Robert Folliard, ATBA Board Chair. “We are excited about the opportunities that NEXTGEN TV brings, but we also recognize the challenges it presents. ATBA is committed to ensuring that LPTV stations are not left behind, and that we continue to deliver the content our communities rely on, with enhanced quality, accessibility, and interactivity.”
The release of the FOTVI report marks a critical step in the broader transition to ATSC 3.0, setting the stage for LPTV stations to thrive in the evolving media landscape. As ATBA continues its advocacy efforts, we will focus on ensuring that LPTV stations are well-prepared for the transition, with the tools and support they need to serve their communities with the highest quality content.
For ATBA, the work is far from over. We are committed to advocating for regulatory flexibility, permanence, and continued support for LPTV stations as they embrace ATSC 3.0. We are excited to see how LPTV will continue to evolve, ensuring that broadcasters are well-equipped for the future
Read the report here –
01-17-2025 -Future of Television Initiative Report
