Mission Statement
“To advocate for and support the complete utilization of television broadcast spectrum, ensuring that all broadcasters, including Low Power Television (LPTV) stations, harness advanced technologies like ATSC 3.0 to deliver diverse, innovative, and accessible media content for local communities.”
Vision Statement
“Empowering the future of broadcasting by embracing cutting-edge technologies and redefining community service to provide universal access to premium, diverse, and interactive media experiences across multiple platforms.”
About ATBA
The Advanced Television Broadcasting Alliance (ATBA) is a leading advocate for the future of Low Power Television (LPTV) and the broader broadcasting industry. Originally formed as the Coalition for Free TV and Broadband, ATBA is committed to advancing the use of the entire television broadcast spectrum to benefit the public and industry stakeholders alike. With a focus on ATSC 3.0 technology, we help broadcasters leverage innovative solutions that ensure local content remains relevant and accessible in the digital age.
Our evolution from a coalition to a robust, sustainable alliance has positioned us as a key player in shaping the future of broadcasting. We are dedicated to supporting LPTV stations, ensuring they remain integral to local communities while embracing the latest broadcasting and digital technologies.
Our History
Founded during the National Religious Broadcasters (NRB) Convention in Nashville, ATBA transitioned from a grassroots coalition into a fully operational organization with a dedicated team and resources. This strategic shift allowed us to effectively advocate for broadcasters’ rights and promote the integration of advanced broadcasting standards such as ATSC 3.0, which enables broadcasters to deliver a richer, more immersive experience that seamlessly integrates with Over-the-Top (OTT) platforms and other digital services.
Our Work
ATBA stands at the forefront of broadcasting innovation, championing the Broadcast Overlay Plan, which supports the adoption of ATSC 3.0 and other advanced television standards. These standards are designed to enhance consumer choice, increase broadcast revenue, and provide significant economic benefits to both local communities and the country as a whole.
Our initiatives focus on:
- Increasing spectrum efficiency and making optimal use of broadcast resources.
- Enhancing video and audio quality through cutting-edge compression techniques.
- Supporting interoperable standards that allow broadcasters to remain competitive and meet the demands of today’s media landscape, where digital-first platforms and interactive local content are becoming the norm.
Who We Serve
ATBA serves a diverse group of stakeholders across the broadcasting industry, including:
- Full-power and Low-power broadcasters
- Broadcasters transitioning to digital platforms, especially with the adoption of ATSC 3.0
- Companies investing in OTT platforms and digital-first broadcasting solutions
We ensure that every broadcaster—regardless of size—has the resources and support they need to thrive in today’s fast-paced, technology-driven media world. ATBA’s commitment is to ensure all broadcasters can take full advantage of emerging technologies, adapt to new regulatory environments, and enhance community engagement through digital and interactive content.
Join Us
As we continue to advocate for LPTV stations and expand our efforts to include both traditional and digital platforms, we invite all professionals in the broadcasting industry to join our mission. Together, we will:
- Redefine broadcasting excellence by embracing ATSC 3.0, digital-first content, and innovative media solutions.
- Ensure inclusivity in an ever-evolving media landscape where local broadcasters are vital to community connection and information.
- Drive industry leadership in delivering premium, diverse, and interactive media experiences that resonate with today’s audiences.
Together, we can ensure that Low Power Television stations remain indispensable, connected, and relevant in the digital era.
