Automotive OTA Software and Services Using the ATSC 3.0 Wireless Network

July 17, 2024

331

Date & Time: July 25, 2024, 10:00 AM

The ATSC Automotive Implementation Team (IT8) is set to hold a groundbreaking webinar on leveraging the ATSC 3.0 wireless network for over-the-air (OTA) software updates in the automotive industry. This event marks a significant step forward in the collaboration between the broadcast and automotive sectors, exploring the immense potential of NextGen Broadcast (ATSC 3.0) as a wireless data pipeline for the next generation of connected vehicles.

The Event

Webinar Focus:
The webinar will delve into the promising business opportunities presented by using the ATSC 3.0 spectrum to deliver OTA software updates to vehicles. This initiative aligns with the ongoing efforts of both the broadcast and automotive industries to enhance data delivery capabilities and drive innovation in connected car technology.

Panel Discussion: The event will feature a panel of key voices from both industries, discussing the current state of ATSC 3.0 deployment in vehicles, the importance of industry-wide collaboration, and the need for scalable solutions. The discussion will cover:

Introduction to Automotive OTA Updates: An overview of how OTA updates work and their significance in the automotive sector.
Connected Car Space: Insights into the current landscape and future trends of connected vehicles.
Overview of OTA Software Updates: The process and technology behind delivering software updates wirelessly.
Why It Matters: The critical importance of OTA updates for vehicle performance, safety, and user experience.
Who Is Doing It?: Examples of companies and collaborations already implementing these technologies.
End-to-End Technology Overview: A detailed look at the technology enabling OTA software updates.
ATSC 3.0 for Automotive Overview: How the ATSC 3.0 standard is being utilized to support automotive applications.
Benefits and Key Use Cases: The advantages of using ATSC 3.0 for OTA updates and practical examples.
Need for Cross-Industry Collaboration: The importance of cooperation between the broadcast and automotive industries to achieve success.
The Role of ATSC IT8 (Automotive): Explanation of IT8’s role, its importance, and how to get involved.

Special Address

At the conclusion of the webinar, IT8 Chair Mark Barrington will provide a brief explanation of the role of IT8, its importance in the ongoing collaboration between industries, and how interested parties can join in its efforts.

Interactive Session

The event will also include an audience Q&A segment, allowing participants to engage directly with the panelists, ask questions, and gain deeper insights into the discussed topics.

Why Attend?

This webinar is a must-attend for professionals in the broadcast and automotive industries, technology enthusiasts, and anyone interested in the future of connected cars and NextGen Broadcast technologies. Attendees will gain valuable knowledge about the latest developments in OTA software updates, understand the benefits and challenges of implementing ATSC 3.0, and learn about the collaborative efforts driving these innovations forward.