Deadly flooding in Germany and China, catastrophic wildfires in Greece and Turkey, and record typhoons in East Asia and India are all-too familiar to Americans coping with catastrophic wildfires, recurring tornadoes, and chronic flash floods. Reports of alerting failures from these danger zones were familiar as well. As usual, the need to improve alerting, both the technical delivery and the effectiveness of the alert messaging itself, is quickly forgotten – until disaster strikes again.
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