The numbers for NextGen TV look good right now:
- Broadcast stations in 16 more markets are lighting up their ATSC 3.0 signals this summer, bringing the total to 47 metro areas.
- About 150 stations are involved, with many of them transmitting multiple channels.
- Sales forecasts envision two million receivers this year, four million next year and 11 million in 2023 plus a new line of 3.0 set-top boxes.
With those ATSC 3.0 data points in hand – plus the looming Washington, D.C. multi-station launch, which will provide a political tech showcase — the new platform’s cheerleaders are enthusiastic.