Heartland Video Systems Adds Jeff Fass as Engineering Manager

PLYMOUTH, Wis. — June 04, 2025 — Heartland Video Systems, Inc. (HVS), a premier video systems integration and consulting firm, is proud to announce...

Rohde & Schwarz: Why the Next Transmitter You Buy Should Be Software-Defined

LAS VEGAS—“ATSC 3.0 is digital TV on steroids,” declared Alessandro Annoni, broadcast-distribution manager for Rohde & Schwarz USA, as he laid out a blueprint for...

iBeam in Focus: Dr. Kumar Ramaswamy Maps a Software-First Road Plan for LPTV Monetization

LAS VEGAS—“Think of it as Lego blocks in the cloud,” said Dr. Kumar Ramaswamy, co-founder of igolgi, as he introduced iBeam—a workflow architecture that shifts every...

Demystifying the On‑Screen Guide: TitanTV’s Morgan Burns Explains Why Schedules Go Wrong

LAS VEGAS—“Program titles, descriptions and show times don’t just magically appear on your TV,” Morgan Burns told a packed room of low‑power television owners at NAB’s...

Have Your Say in NextGen TV: ATSC Launches Vision Survey—ATBA Members Urged to Weigh In

WASHINGTON, D.C.— The organization that wrote the playbook for ATSC 3.0 wants to hear directly from you. The Advanced Television Systems Committee (ATSC) has opened a...

From Our Chair. . .

Dear ATBA Members, Thank you to everyone who joined us at NAB. It was a valuable opportunity to speak with so many of you who...

LPTV and Streaming Unite: ATBA Leaders Chart the Future of Local Broadcasting

Irwin Podhajser: “LPTV + Streaming Is the Real Next‑Gen TV” LAS VEGAS—Welcoming guests to the Advanced Television Broadcasting Alliance’s (ATBA) evening reception, Irwin Podhajser cut straight to the point. “The...

ATBA Meets with FCC – Advocating for a Stronger Future for LPTV

On April 22, 2025, ATBA leadership met with key FCC decision-makers to advocate for a stronger, more flexible future for Low Power Television (LPTV)....

Bridging Broadcast’s Future: 5G Broadcast vs. ATSC 3.0 Debate Sparks New Vision for LPTV

At the 2025 NAB Show, the Advanced Television Broadcasting Alliance (ATBA) hosted a highly anticipated and refreshingly honest debate that could help shape the...

Heartland Video Systems Helps New Mexico PBS Optimize Their ATSC 3.0 OTA Signal with AEI/AEA and an ATSC 3.0 Translator

PLYMOUTH, Wis. — April 3, 2025 — Heartland Video Systems, Inc. (HVS), a premier video systems integration and consulting firm, announces that our ATSC...

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